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Redefining Thrift for Long-Term Financial Growth
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Redefining Thrift for Long-Term Financial Growth

November 5, 2026
Redefining Thrift for Long-Term Financial Growth

What if we disrupted the way we talk about saving?

For World Thrift Day, we wanted to challenge the conventional narrative around saving and get people thinking beyond putting money aside.

Through our creative, we’re opening up a bigger conversation about how money can be preserved, invested and aligned with long-term financial goals.

We take that conversation further in Redefining Thrift for Long-Term Financial Growth, featuring Randinith Madanayake, Head of Marketing at First Capital Holdings PLC.

Read the full article: https://lnkd.in/ggiBvxeD

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