With a strong passion for Marketing and Product innovation, Randinith took a U-turn
and joined Marketing after having completed BSc in Physical Science from the
University of Colombo.
Randinith is a versatile brand marketing professional with over 10 years of extensive
multi-industry experience in Consumer Durables, FMCG and Alcoholic Beverages. He
started his career as a Management Trainee and has since worked for market leaders
and top organizations in the country including Abans PLC, Hemas Group and Lion
Brewery Ceylon PLC.
He spearheaded several iconic brand campaigns and led cross-functional teams to
drive brand relaunches and product innovation. These brands include the most valued
beverage brand in Sri Lanka – Lion Strong as well as Premium International Brands
such as LG, L’Oréal Paris, and Carlsberg.
Randinith has also helped several start-up brands to strengthen positioning and
marketing strategies.